I am thrilled to share with you Shelley Cowan's new web site and beautiful logo. 

Shelley Cowan is a Communications Strategist, Anthropologist and Writer who consults companies such as P&G and Petoskey Plastics. She has been successfully working on this field for 20 years and managed to stay at the top of her game without a web site.  

Shelley approached De Novo with a vague idea about what she needed her web site to do. We spent a lot of time together analyzing her work and unraveling her competitive advantage. Together, we created a strategy that  will grow her reach while addressing her current needs.

It was an amazingly interesting experience that helped me realize how efficient communication and high quality content can make a great difference in a web site. Shelley's constant quest for perfection and accuracy in the use of language taught me to be more subtractive in the way I design myself.

Shelley wrote a wonderful testimonial that I would like to share with you:

"Maria is more than a terrific web designer; she is also a terrific communications strategist. She started by asking, "Why do you want a website?" "How do you expect people find you?" "What do you want them to do as a result?" She listened carefully and translated her understanding into a logo, layout and design in a way that felt a bit magical to me. It's an experience I highly recommend."

She even dedicated a blog to De Novo describing her experience of creating her own web site. You can read her "The Client's Shoes" blog here.

You can visit Shelley's web site at: www.shelleycowan.com or you can visit Shelley's blog at http://blog.shelleycowan.com

I am very excited and want to share with you the launch of an e-commerce site for Gentle Breeze, the Hot Air Ballon company that flies all over the greater Cincinnati area. 

Brian Trapp and Laurie Givin, owners of Gentle Breeze, commented:  "Maria has done a wonderful job for us! ... She's taken the time to read or hear what we say we want, think about it, analyze it and come back to us with a solution! This is a refreshing experience... Wonderful job!" 

Gentle Breeze initially approached De Novo Dezign to create a 5 page, static, brochure type web site for their business. Over the past two years their web site has expanded to include detailed information about their fleet, flying and ballooning. More importantly we added extra functions to facilitate their day to day work and their marketing effort to expand their business, including social media interaction.

The last addition, to what now is a complete on line business, is their shopping cart where exclusive or group rides to metro flights and wedding flights are offered.

Other than the shopping cart the web site enjoys a Content Management System (CMS), complete customer database, e-mail marketing/newsletter and a blog.

Take a look at the cool design and who knows you may want to try a ride!

We love our new website!  De Novo Dezign and Maria did a fabulous job creating just what we wanted.  Our website is vivid, easy to navigate, and very informative.  Maria was extremely easy to work with.  She was responsive to our needs and suggestions and was diligent in completing the website.  We are very happy with the entire process as well as the end result.  Thanks so much De Novo Dezign! 

... said Dr, Brandy Fouch who founded the practice in 2009 in Mt. Sterling, Kentucky. Together with Shasta Kessler, the pediatric nurse practitioner and the other staff of the practice they resonate enthusiasm and positive energy. We brainstormed with Dr. Fouch and listened carefully at the message she needed to convey through the site. We also analyzed her client's needs when visiting and navigating through the site and more importantly the tasks they would perform once in the site.

The web site's main goal is to inform about the practice and its policies but also to educate people on child related issues. Moreover, it was important to express  the enthusiasm and passion that Mt. Sterling Pediatrics is standing for. 

In order to achieve the goals set, the site,  at the front end, makes available a breadth of information related both to the practice and to children's health. 

• Using a  clean, easy to navigate layout that makes information easy to find. 
• Using a search option in all pages for quick search of information.
• Repeating useful information such as address, map, telephone numbers and other emergency numbers in every page so that clients do not have to search for them in case of an emergency. 
• Under quick links the fever control link  includes detailed tables of Motrin and Tylenol dosages and other fever related information.
• Under "my sick child" and "parent resources" a variety of downloadable files and links to other web sites related to anything a parent with young kids can look for is made available.
• The site provides all the information related to Dr. Fouch and her staff, the practice policies and downloadable forms that patients can prepare in advance.
• It also uses playful, vibrant colors reminiscent of the practice's interior design.
• A clean, modern, easy to read typeface and minimum ornamentation add to the playful design without intervening with the site's functionality.

At the back end the Mt Sterling Pediatrics web site is using an easy to use Content Management System for quick updates, web analytics and e-mail marketing for sending newsletters and other useful e-mails.

You can take a look at the Mt. Sterling Pediatrics web site here.